According to everything I’ve heard and read for the past two months, myself and people like me are the Holy Grail for both presidential candidate’s campaign – the independent swing voter. So if that’s the case, I’m wondering why neither Barack Obama nor John McCain did anything to woo me leading up to today.
The swing voter should be getting barraged with information based on this general PR truth:
- Don’t spend much time or energy trying to convert those strongly opposed to your brand.
- Spend good time and energy keeping your brand’s evangelists loyal.
- Spend most of your time and energy trying to convert those in the middle who can be swayed to your brand.
My wife is registered with a particular party, while I’m a registered independent. She’s been getting direct mail from that candidate’s campaign regularly for the past month. A colleague has been getting phone calls from her party daily for weeks now. One friend even got a recorded call from Stevie Wonder. Stevie “I just called to say I love you” Wonder!
Me? I got a postcard-sized mailer from the McCain camp on Friday and three Obama supporters canvassing our neighborhood stopped by my house Saturday as I played with my oldest daughter in our front yard.
I’m not being presumptuous. I don’t think either should have reached out to me because it’s me. But I am wondering how either could overlook ANY registered independent this election, especially one who’s still going back and forth between both candidates – even this morning as I get ready to head out to the polls.
What has been your experience with direct communications this election cycle? Has either candidate’s campaign purposefully reached out to you?
*Image by Brandi Tressler.