You have the power to change the status quo in marketing. It’s true. Even if you’re not in a position to direct much change today, you will be soon enough. Which leads me to wonder about your answer to this question.
“What if you could change one thing about our industry. What would it be?”
What would I change? I often wonder why marketers and media don’t wield our powers for good more often. Don’t get me wrong. Most agencies take on a few pro-bono clients and our ranks our chock full of good-hearted people who make the world a better place. But there are times when I see work across every marketing channel that makes me feel like we as an industry are playing a major role in the growth of our hyper-selfish, imperfection-obsessed, fear-charged society. And, to be honest, I don’t always know what to do with that thought.
Sorry if that’s a bit heavy. There are other things I’d change that would not make me sound like a Debbie Downer. (Really, I’m not!) But I’m interested in your thoughts.
If you could change anything about our industry as a whole or your day-to-day work, what would it be? After you get it off your chest, let’s start working toward changing it.