I was chatting with a high school senior a couple weeks ago and Facebook came up. He commented offhand that he may have to find a new place online to keep up with his friends and I asked, “why?” That’s when he tipped me off.
“It was kind of weird when my parents joined and friended me. Seriously, though, my grandma friended me the other day! This isn’t cool. A lot of my friends are talking about looking for something else.”
That got me thinking. Do college students want their parents and aunts and uncles and grandparents walking into their dorm rooms on a Saturday night to jot down something cheesy on the white board over their desk for all their friends to see? If it’s not cool in the offline world, what would make it cool online?
Yes, the largest demographic on Facebook remains the 18-24 year olds. But their reign over the market share has dropped nearly 14 percent in the past six months alone – which validates the “problem” that high school senior shared.
If you market products or services to teens and 20-somethings, I’d keep an eye peeled and an ear to the ground. If an exodus begins, find out where they’re going and figure out ways for your brand to interact meaningfully. Getting in early is a very good thing.
What’s your take on the matter? Will the trendsetting young ones start running for the hills or will they eventually get over the heebie jeebies that come from being friended by their grandmas?
*Image by Tom Rydquist.