I’m relatively active on the social web and I frequently encourage other marketing communications professionals to at least test drive some of these tools that allow us to interact with customers like never before. However, I was struck by an interesting irony this weekend regarding social media.
It happened Sunday night around 8:30. We had two friends over to watch the Super Bowl. I had my laptop out and was rating Super Bowl commercials in real time with other people on Twitter. After the 10th or 11th commercial, though, I realized that I was so interested in the social aspect of sharing an experience online with thousands of others that I was neglecting the people actually sitting beside me in the same room.
I set my laptop aside and spent the rest of the evening interested in the social aspect of sharing an experience offline with a few people right in front of me.
Do social media tools make us less social where it counts? What do you think?
*Image by Stuart Seeger.