New Book on Marketing in the Social Media Era Also Supports Susan G. Komen


It’s not every day you get to do something selfish and selfless at the same time, but today is your lucky day.

The selfish part – A new book on marketing in the social media era is available to help you navigate your way through the amazing opportunities and interesting challenges marketers face in today’s Web-powered world.

The selfless part – Every penny of the book’s profits will be donated to Susan G. Komen for the Cure to support its dedication to education and research about the causes, treatment and search for a cure of breast cancer.

One of the most interesting things to me about Connect! Marketing in the Social Media Era is that it’s a collaborative project. One hundred marketers representing every discipline within the marketing mix each contributed a 400-word chapter for the book. People like Ann Handley from MarketingProfs, Adam Broitman from Crayon, Brian Morrissey from Adweek and David Mullen from Mullen. (Hey, that’s me!)

Okay, I’ll step out of the way so you can skip on over and buy a copy. While you’re at it, buy a few and give each person on your team a copy. You can justify it. Not only will it help them all get even smarter than they already are, but you also are supporting a great cause.

But first, can I ask a favor? Please share this post within your social networks – Twitter, Facebook, FriendFeed, etc. – and help us spread the word about the book. There are several buttons below to make that as easy for you as possible. Our goal is to raise $5,000 for Komen and we need your help to get there. Thanks!

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4 responses to “New Book on Marketing in the Social Media Era Also Supports Susan G. Komen

  1. David,

    The book would have probably been a good buy anyway, but now it’s pretty much essential.

    Good on you fella, I’m in.

  2. David – thanks for sharing this book, and for spreading the word for a GREAT cause. As someone who lost a relative recently to cancer, it is heart warming to see people like yourself beating the drum to help find a cure. I’ll definitely share this book with people I know.

  3. Thanks for the info, David! I’m buying a copy today!

  4. Thanks for the recommendation, will definitely have to check this out!

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