About Communications Catalyst
This blog – Communications Catalyst – is where I share my thoughts on public relations and integrated communications. In addition to providing discussion starters around the continually evolving world of PR, I also like to challenge the status quo to make sure we’re doing things because it’s what is best instead of simply because it’s the way we’ve always done it.
About David Mullen
That’s me, David Mullen, in the mug shot up there. My goal is to help connect brands with their key customers in meaningful ways. That includes using traditional and non-traditional PR strategies and, when available, integrating PR efforts with offline advertising and digital campaigns to present clear, consistent, compelling messages.
I’ve had the opportunity to help shape communications strategies and manage their executions for a variety of brands, including The Home Depot, Coldwell Banker, Sealy, EMBARQ, InterCall and Healthtex. I’ve generated a multitude of positive media stories for my clients in high profile media outlets, including The Today Show, Good Morning America, CNN, People magazine, The New York Times, Associated Press, Real Simple, O at Home, Domino, Veranda and The Chicago Tribune.
I believe a PR agency or PR department should work to become indispensible to the brands it represents. It should serve as trusted counsel and constantly bring new, game-changing ideas to the table.
About My Employer
I work at Mullen, a full-service marketing agency and an independent brand within the Interpublic Group of Companies. Mullen’s client portfolio includes General Motors, Orbitz, La Quinta Inns & Suites, T.J. Maxx, U.S. Department of Defense, CSX, BASF, CSC and Embarq. Headquartered in Wenham, Massachusetts, the agency operates offices in Winston-Salem, North Carolina; Detroit, Michigan; and Pittsburgh, Pennsylvania. For more on Mullen, click here.
*In case you noticed, yes my last name is the exact same as the agency where I work. Nope, I don’t own the place and it wasn’t started by anyone in my family. I’m not being presumptuous. A LOT of people ask.
Disclaimer: This is my personal blog. All opinions written here are my own and do not necessarily reflect the views and opinions of my employer, its clients or its parent company.